Creative manipulation of images such as photographs, paintings and digital media using editing software—this is what graphic design careers are usually all about. Graphic designers make visual concepts that inspire, inform and captivate people usually, consumers. They work on advertisements, websites, corporate reports, logos, brochures, and magazines. Graphic design artists usually need a bachelor’s degree in graphic design or any related field to qualify for jobs. They also need a portfolio where they can showcase what they can offer to potential clients.
But aside from making stuff look attractive, graphic designers are also in charge of making sure that their works give out a certain message. This is the mark of a good graphic designer—that he/she will effectively incorporate a message in his/her creation whether it be in an outright manner or an implied tone.
In today’s very visual world, graphic design careers play an important role. Good graphic designers are highly sought out, and the compensation is great. The most obvious place where graphic designers can start their career is on a graphic design firm where they can work on many projects for different clients. Business companies also hire their own graphic designers for advertising and promotion purposes. Print media companies also need graphic designers for their magazines and newspapers. Graphic designers may also freelance though the process of finding jobs for this might be longer and riskier.
A graphic design job opportunity is not as limited as one might think. People with degrees in graphic design can wear many hats such as the following:
Illustrator: This involves the conceptualization and creation of stories or ideas in 2D or 3D. They make use of different mediums that can range from pencil and paint to digital formatting software. Periodicals, book and software publishers and manufacturers are just but some of the possible clients. Illustrators may also find opportunities in the motion picture and computer gaming industries.
Web Designer: With the internet having become almost a necessity, web designers have also become very much in demand. Web designers create the look and the tone of a website or web page by combining attractive graphics, images, and many other visual elements or contents.
Layout Artist: Usually hired by printed medial, layout artists deal with the arrangement and structuring of images and text in a good format for magazines, newspapers, flyers, books and brochures. Layout artists are trained to know what is pleasing to the readers’ eyes and this includes determining color, typeface, text format and graphic layout. Layout artists make use of different types of software for this purpose.
Brand Identity Designer: What visual identity does a company want to project to the consumers—this is the main concern of a brand identity designer. Each company has its own “image”, so to speak. For the purpose of bringing this into a tangible and visual representation or logo, the company hires brand identity designers. They consider product branding, packaging, marketing communication and environment so as to come up with a brand design that is fresh and effective.
Creative/Art Director: These are the innovative leaders who lead and supervise a creative team for projects. Employment opportunities for creative/art directors are found with public relation firms, manufacturers and advertising agencies. An art director plays a crucial role in deciding and selecting models, props among other visual elements for displays and graphics.
Photo Editor/Photoshop Artist: The digital age has brought many advantages for visual arts like digital photography and Photoshop. Photo editors and Photoshop artists help professional photographers and designers bring their ideas and visions to life.
Technical Illustrator: A technical illustrator specializes in the conceptualization and creation of images, usually three-dimensional, storyboard sketches, moving illustrations for animation, TV commercials, movies and computer games. A technical illustrator makes use of the digital medium in completing his/her work.
Prepress Technician: The prepress technician is in charge of the first stage of the printing process wherein the materials for printing are prepared. They deal with tasks such as checking errors in proofs, correcting mistakes, transforming texts or pictures into the finished pages and making plates of these pages.
The Graphic Design industry is on a steady rise, especially since society has arrived in a stage where consumers have become very visual. In fact, it has been found out that the employment rate of graphic designers is seen to grow steadily towards 2022. Graphic design jobs require creativity, attention to detail, a great sense of design, problem-solving skills and at this day and age, a reliable and up to date knowledge of the latest design software.